The 888 Brand was established in early 2021 by the team at Panmi. Panmi has always looked to take on brands with a strong focus on technology, innovation and fulfilling the needs of Australian consumers. There were numerous occurrences where Panmi had found innovative products that would suit the Australian market but no appropriate brand to align with. This is where 888 was born.

The 888 brand allows Panmi to source and customise its own products with a greater control over the final product and the overall customer experience. We are proud to bring to you the 888 brand and look forward to taking you on our journey as we explore innovation in consumer Tech products.